Date: Thursday, May 1, 8:30 - 11:30 a.m.

Location: DoubleTree Hotel, Independence

Description: Today more manufacturers are looking for ideas to grow their top line sales with new products than they are to reduce costs. Mike Kaminski and Bob Schmidt of MAGNET will review the process of how to find the most profitable ideas. With an overview of their Eureka Winning Ways program created by the Eureka Ranch, they will show attendees how smart ideation techniques are able to generate 8x more “real” ideas than traditional brainstorming and create 88% more reliability in selecting the best ideas. Beyond the Winning Ways program, participants will learn the entire process required to successfully further develop concepts from generated ideas and to take those products to market. Manufacturers who have developed and launched successful new products will present their experience with these and other techniques. MAGNET will present some tools that the participants can utilize immediately that will help them on their journey of new product innovation.

Register now for one or both events or contact Katharine Boone, (216) 432-5159.

Mike Kaminski and Bob Schmidt, Senior Consultants, MAGNET: