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Reaching Out With Social Media

WORKPLACE: Hard Sell, by Maya Payne Smart, Forward, the Journal of the Metals Service Center Institute, July/August 2008
National Report —With the latest generation of workforce entrants, the medium of communication is as important as the message. Companies need to recruit young people where they already congregate—online, using social media such as Facebook, MySpace and YouTube.

However, companies must walk a fine line between appealing to young people and patronizing them. This article profiles social-networking-based recruitment strategies by several manufacturers and industry associations.

Above and Below: Rochester, N.Y.-based Klein Steel Service, Inc. posted several entertaining and educational videos on YouTube to showcase its high-tech operations for potential employees.
Interview
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Manpower's Annual 10 Hardest Jobs to Fill Survey: Engineers, machinists and skilled trades top list, Manpower, April 22, 2008

Manpower LogoMilwaukee--Manpower announced the 10 hardest jobs to fill, as reported by U.S. employers for 2008, are: (1) Engineers, (2) Machinists/Machine Operators, (3) Skilled Trades, (4) Technicians, (5) Sales Representatives, (6) Accounting & Finance Staff, (7) Mechanics, (8) Laborers, (9) IT Staff, and (10) Production Operators. Read More

“To succeed in the contemporary world of work, employers must not only encourage current employees to re-skill and up-skill to ensure they meet workload demands, but also refine their recruitment and retention strategies for a new generation of workers ," said Melanie Holmes, Vice President, World of Work Solutions for Manpower North America.

Manpower White PaperThe survey announcement coincides with the publication of the Manpower White Paper, Confronting the Talent Crunch: 2008. The white paper highlights talent issues around the world and what businesses, government and individuals should be doing to adapt their human resource strategies.

NAM Launches American Workforce Center, National Assn. of Manufacturers, April 16, 2008

Washington--The National Association of Manufacturers recently launched the National Center for the American Workforce as a core part of The Manufacturing Institute.

The Center will focus on creating an educated and prepared manufacturing workforce for the 21st century. It will advance public policies and public and private investments geared that develop a workforce that gives American manufacturers a competitive advantage in the 21st century global economy.

"Those of us involved in manufacturing believe a strong nation must have a strong manufacturing base to drive economic growth, innovation and productivity," said Ed Wolking, president of the Great Lakes Manufacturing Council. "This is particularly true in the Great Lakes region, which has been the core of U.S. and Canadian manufacturing."