“Companies that adopt our sustainable manufacturing approach will see their top line increase through greater market share, enhanced reputation and customer satisfaction, and process efficiencies they will experience. They will also see reduced waste disposal, packaging and raw materials costs as well as substantially lower electricity and water use which will impact their bottom line,” said Ed Nolan, Vice President of Consulting Delivery for MAGNET.
MAGNET has partnered with Affinity Consultants of Canal Fulton and The Marketing Insider of Columbus to create The eco-SMART Manufacturing Program.
Affinity specializes in the development of innovative, sustainable solutions that improve a customer’s environmental, health and safety systems and add value to their organization. They integrate technical expertise and organizational development methodology to established customized processes that meet and exceed the needs of their customers. Affinity recently conducted the City of Akron’s sustainability program. As part of the MAGNET sustainable manufacturing team, Affinity will assist in conducting the assessments that determine the needed actions to be taken so a company can be called a sustainable manufacturer. They will also be providing business consulting services on air, water, waste, energy and safety as they relate to sustainable manufacturing.
The Marketing Insider’s Collette Chandler is a nationally-known expert in helping companies better understand environmental and health trends and the consumers driving them. Research she has conducted has helped companies take advantage of the attitudes, behaviors and purchasing decisions of consumers as it relates to the environment, natural health and wellness. As part of MAGNET’s sustainable manufacturing team, The Marketing Insider will also assist in conducting assessments form a sustainable marketing perspective. They will also provide internal training, marketing message development, sales and marketing consulting and brand positioning to clients as they relate to sustainable or green market space.
MAGNET’s Product Design and Development division, which will be honored as one of the recipients of Managing Automation Media magazine’s Progressive Manufacturing Awards in June, will play a key role in helping with the design, or redesign, of a company’s products with environmental concerns in mind. Recently MAGNET’s product design and development team was heavily involved in the design and development of a new environmentally-friendly product, the Siphon Flush from American Innovative Products, that can conserve millions of gallons of fresh water every day while saving consumers money on their water bills because of greatly reduced consumption.
Overall, a 4-D approach (define, discover, develop and deploy) will be used to examine five critical areas within a company: products, operations, facilities, culture and marketing. Information gained through this comprehensive process will lead to recommendations and action steps. Once an action plan has been approved, the company will move forward with the implementation of a customized program that will lead to top and bottom line growth and place the company in an elite group of manufacturers with a true competitive edge in the marketplace.
“We’ve called our program eco-SMART for a reason. Manufacturers who use our program will not just be making a few technical production or material changes, they will be repositioning their company into a new strategy that is ready and able to take advantage of the growing worldwide consumer and regulatory demand for products that respect the environment, conservation and safety concerns,” said Nolan.
To learn more about what MAGNET’s sustainable manufacturing program can do for your company, contact Ed Nolan at 216.391.7513 or ed.nolan@magnetwork.org
