CS:: Growth Planning Services
Competition is not getting any easier. Margins are declining. Companies are facing new competitors with local production or production operations overseas. To make matters even more challenging, these circumstances may be occurring in markets that are declining in size. Smart managers realize that what they have done in the past will not get them where they want to go in the future. There is no middle ground. Companies that attempt to merely sustain their market position will lose ground at an alarming rate. Companies Will Either Grow or Die!Effective implementation of innovative growth strategies is what companies need to be successful today. Strategies that are designed to reach new markets, create new products, or both. But what should those strategies be? Well that depends on a number of factors, such as what is happening in your current markets and with your current customers? Is there room for growth using new marketing and sales techniques? How well is the technology platform that is imbedded in your product performing? Can it be built upon for new products or for new markets? Is cash available for growth? The MAGNET approach is to determine where you want to go and where you are today so you can build a path between the two.
The Breakthrough Growth Planning Methodology is:
Once you decide which strategies to employ MAGNET can help with the implementation. For example, we have a complete New Product Development capability from ideation to prototype to rollout. We can assist you in developing an effective brand—complete the market research and design the sales and marketing strategies to go with it. Descriptions of these additional services are provided in detail in other materials. Growth Planning Services: Our Results Tell The StoryClient # 1: Manufacturer of Anti-Slip Safety Products Situation: The company had excellent products and a well regarded name in existing markets. However they needed help developing a plan to penetrate new markets, employ new channels, and to manage their sales team and sales processes in a more productive manner. Results: Market penetration strategies were developed for several new markets and a structured sales management process was developed to measure their progress. Sustainable 25% increase in annual sales Client # 2: Manufacturer of Crank Shafts Situation: The company had an excellent reputation for its products but its annual sales had declined substantially in recent years due to out-sourcing of work to low cost countries and flat sales in their key markets. They needed help analyzing existing markets for growth opportunities before pursuing entirely new markets. Results: The sales team and MAGNET identified existing markets that represented the greatest growth potential. Prospective new customers were identified in each existing market and then each prospect was contacted directly and evaluated using MAGNET’s lead qualification process. Substantial sales growth in one existing market and a better understanding by the company about how to replicate this process in the future with its existing sales team For more information, contact our inside sales department: Top ^ |
